Graeme Whickman is president and chief executive officer, Ford of Australia and New Zealand at Ford Motor Company, a position he has held since 2015. In this role, he is leading the team delivering Ford’s transformation plan to that will result in a world-class marketing and sales organization serving the wants and needs of our customers in Australia.
Previously, Whickman served as the vice president, Marketing Sales & Service, Ford of Australia, playing a key role in delivering the transformation of Ford’s business in the market, including the work to revamp the dealer experience, resulting in dramatic improvements in customer satisfaction with both sales and service.
Since joining the company in 1997, Whickman has delivered landmark work in Asia Pacific, Europe and North America. Prior to moving to Australia, he served as vice president of Marketing and vice president of Sales for Ford of Canada, where he pioneered the company’s global consumer experience initiatives. Before that, he was the executive director of Marketing for Asia Pacific, leading the transformation of the company’s key marketing processes in Asia Pacific.
Among other company assignments, he was the market director for Ford in New Zealand and worked on customer relationship management for Ford in the U.K.
Prior to coming to Ford, Whickman served with Coca Cola in New Zealand and Hertz Rentacar in the U.K.
Whickman grew up in England and New Zealand, and obtained a Bachelor of Business in Marketing from Auckland University of Technology (NZ) in 1998.